{"id":329,"date":"2025-07-20T23:24:25","date_gmt":"2025-07-20T23:24:25","guid":{"rendered":"https:\/\/webmediaclients.com\/ffia\/?page_id=329"},"modified":"2025-08-11T02:39:52","modified_gmt":"2025-08-11T02:39:52","slug":"our-vision-mission-and-core-values","status":"publish","type":"page","link":"https:\/\/webmediaclients.com\/ffia\/our-vision-mission-and-core-values\/","title":{"rendered":"Vision & Mission & Core Values"},"content":{"rendered":"

[vc_row gap=”35″ equal_height=”yes” content_placement=”middle”][vc_column][vc_column_text css=””]<\/p>\n

Vision Statement of FFIA<\/h2>\n

To be a regional leader in sustainable, responsible, and inclusive tuna fisheries, promoting economic growth, environmental stewardship, and community wellbeing in Fiji and beyond<\/p>\n

<\/h3>\n

[\/vc_column_text][vc_column_text css=””]<\/p>\n

Mission Statement of FFIA<\/h2>\n

The Fiji Fishing Industry Association (FFIA) is committed to advancing the responsible development of Fiji\u2019s tuna fishing industry through sustainable practices, innovative collaboration, advocacy, and capacity-building, ensuring long-term benefits for our members, our communities, and our marine ecosystems both present and for future generations.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css_animation=”fadeInLeft” css=”.vc_custom_1754874411769{background-color: #FFFFFF00 !important;}”][vc_column][vc_column_text css=””]<\/p>\n

Core values and guiding principles<\/h2>\n

[\/vc_column_text]

\"sustain\"<\/div>

Sustainability<\/h4>
We prioritize the long-term health of tuna stocks and marine biodiversity, and ecosystem integrity through precautionary approaches for future generations.<\/div><\/div><\/div>\n
\"accountability\"<\/div>

Collaboration<\/h4>
We believe in strong partnerships with government, NGOs, communities, and international stakeholders.<\/div><\/div><\/div>\n
\"protest\"<\/div>

Equity<\/h4>
We promote fair access to resources, opportunities, and benefits for all industry participants, including local fishers and communities.<\/div><\/div><\/div>\n
\"challenge\"<\/div>

Resilience<\/h4>
We support adaptive strategies that help the industry respond to climate change, economic shifts, and environmental challenges.<\/div><\/div><\/div>\n
\"accountability\"<\/div>

Transparent Governance<\/h4>
We ensure accountability in decision-making through auditable compliance frameworks and open stakeholder dialogue. <\/div><\/div><\/div>\n
\"artifical-intelligence\"<\/div>

Innovation<\/h4>
We embrace technology and best practices to improve efficiency, traceability, and environmental performance.<\/div><\/div><\/div>\n
\"policies\"<\/div>

Compliance<\/h4>
We adhere local, regional, and international fisheries regulations and standards.<\/div><\/div><\/div>\n[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” gap=”35″ content_placement=”middle” css_animation=”fadeInLeft” disable_element=”yes” css=”.vc_custom_1754351616234{margin-top: 20px !important;background-color: #31365D !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

Mission Statement of FFIA<\/h3>\n

The Fiji Fishing Industry Association (FFIA) is committed to advancing the responsible development of Fiji\u2019s tuna fishing industry through sustainable practices, innovative collaboration, advocacy, and capacity-building, ensuring long-term benefits for our members, our communities, and our marine ecosystems both present and for future generations.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”959″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row disable_element=”yes” css=”.vc_custom_1754268750916{margin-top: 20px !important;}”][vc_column width=”1\/2″][vc_icon icon_fontawesome=”fas fa-eye” size=”xl” align=”center” css=””][vc_column_text css=””]<\/p>\n

Vision Statement of FFIA<\/h3>\n

To be a regional leader in sustainable, responsible, and inclusive tuna fisheries, promoting economic growth, environmental stewardship, and community wellbeing in Fiji and beyond<\/p>\n

<\/h3>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_icon icon_fontawesome=”fas fa-handshake” size=”xl” align=”center” css=””][vc_column_text css=””]<\/p>\n

Mission Statement of FFIA<\/h3>\n

The Fiji Fishing Industry Association (FFIA) is committed to advancing the responsible development of Fiji\u2019s tuna fishing industry through sustainable practices, innovative collaboration, advocacy, and capacity-building, ensuring long-term benefits for our members, our communities, and our marine ecosystems both present and for future generations.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text css=””]<\/p>\n

Vision Statement of FFIA:<\/h2>\n

To be a regional leader in sustainable, responsible, and inclusive tuna fisheries, promoting economic growth, environmental stewardship, and community wellbeing in Fiji and beyond<\/p>\n

Mission Statement of FFIA<\/h3>\n

The Fiji Fishing Industry Association (FFIA) is committed to advancing the responsible development of Fiji\u2019s tuna fishing industry through sustainable practices, innovative collaboration, advocacy, and capacity-building, ensuring long-term benefits for our members, our communities, and our marine ecosystems both present and for future generations.<\/p>\n

Core values and guiding principles<\/h3>\n

[\/vc_column_text][vc_column_text css=””]<\/p>\n

Core values and guiding principles<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column width=”1\/2″]

\"sustain\"<\/div>

Sustainability<\/h4>
We prioritize the long-term health of tuna stocks and marine biodiversity, and ecosystem integrity through precautionary approaches for future generations.<\/div><\/div><\/div>\n
\"accountability\"<\/div>

Collaboration<\/h4>
We believe in strong partnerships with government, NGOs, communities, and international stakeholders.<\/div><\/div><\/div>\n
\"protest\"<\/div>

Equity<\/h4>
We promote fair access to resources, opportunities, and benefits for all industry participants, including local fishers and communities.<\/div><\/div><\/div>\n
\"challenge\"<\/div>

Resilience<\/h4>
We support adaptive strategies that help the industry respond to climate change, economic shifts, and environmental challenges.<\/div><\/div><\/div>\n[\/vc_column][vc_column width=”1\/2″]
\"accountability\"<\/div>

Transparent Governance<\/h4>
We ensure accountability in decision-making through auditable compliance frameworks and open stakeholder dialogue. <\/div><\/div><\/div>\n
\"artifical-intelligence\"<\/div>

Innovation<\/h4>
We embrace technology and best practices to improve efficiency, traceability, and environmental performance.<\/div><\/div><\/div>\n
\"policies\"<\/div>

Compliance<\/h4>
We adhere local, regional, and international fisheries regulations and standards.<\/div><\/div><\/div>\n[\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text css=””]<\/p>\n

Immediate Industry Advancement Goals<\/strong><\/h3>\n

The Fiji Fishing Industry Association (FFIA) is committed to leading the transformation and modernization of Fiji\u2019s longline tuna fishing sector. Our priorities focus on enhancing competitiveness, ensuring compliance with international standards, and securing a sustainable future for the industry and the communities it supports. Our current strategic goals include:[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column width=”1\/2″][vc_tta_accordion color=”blue” c_icon=”chevron” active_section=”0″][vc_tta_section title=”Fleet Modernization” tab_id=”1753055475611-2fecbad0-fb0c”][vc_column_text css=””]A large segment of Fiji\u2019s longline fleet is aging, which presents ongoing challenges in terms of operational efficiency, crew safety, environmental impact, and competitiveness. FFIA is actively engaging with government agencies, development partners, and financial institutions to facilitate the replacement of outdated vessels with modern, energy-efficient, and fully compliant alternatives. A modernised fleet will be essential to meet emerging market expectations, improve environmental performance, and ensure long-term operational viability.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″][vc_tta_accordion color=”blue” c_icon=”chevron” active_section=”0″][vc_tta_section title=”Strengthening Monitoring, Data, and Certification Readiness” tab_id=”1753055579561-5041dd35-3c68″][vc_column_text css=””]Accurate, reliable, and comprehensive data is critical to maintaining international certifications such as the Marine Stewardship Council (MSC). Given the logistical constraints in deploying human observers on every voyage, FFIA is working with the Ministry of Fisheries for the adoption of Electronic Monitoring Systems (EMS) across the national fleet. Also to be noted that Fiji successfully hosted the FAO\/GEF funded project to trial EMS onboard 40 Fiji longline vessels, and we look forward to seeing that it becomes a programme under the Ministry\u2019s activities.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column width=”1\/2″][vc_tta_accordion color=”blue” c_icon=”chevron” active_section=”l”][vc_tta_section title=”Marine Protected Areas (MPAs) and the 30×30 Initiative” tab_id=”1753055682824-101f58bf-42aa”][vc_column_text css=””]The global 30×30 initiative, to which the Fijian Government has a commitment, aims to protect 30% of the world\u2019s oceans by 2030 through the establishment of Marine Protected Areas (MPAs). While this is a global conservation goal, its implementation in Fiji, particularly the proposal for the 30% \u201cno-take\u201d within our EEZ,\u00a0 raises serious concerns.<\/p>\n

The proposed \u201cno-take\u201d MPAs, comprising fifteen (15) patches within our EEZ, will result in vessels having to add 20% to avoid their lines drifting into the declared MPA patches. The closure will significantly threaten the viability of the national fleet and the livelihoods that depend on it.<\/p>\n

The Fiji EEZ has been fished sustainably for decades under strong national laws and the conservation and management measures (CMM) of the WCPFC, to which the international certification of the Marine Stewardship Council (MSC) standards are aligned.<\/p>\n

FFIA has actively participated in the two (2020 and 2025) national consultations on the 30×30 initiative and has consistently communicated our position to the government.<\/p>\n

In the latest consultation (2025), the Association reiterated at the gathering that our vessels fished up to 400m \u2013 500m depths, and that we avoid contact with the seabed. At the same time, we demanded any scientific evidence that we are the cause of the deprivation of biodiversity within our EEZ, and the response received is the \u201ccommitment\u201d.<\/p>\n

We also shared the link to the failed large-scale MPA and the world\u2019s largest (the Phoenix Islands Protected Area (PIPA) of Kiribati so that our government can learn from.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][vc_column width=”1\/2″][vc_tta_accordion color=”blue” c_icon=”chevron” active_section=”l”][vc_tta_section title=”Sustainability and Climate Resilience” tab_id=”1753055682846-2bca5b9a-b615″][vc_column_text css=””]FFIA champions climate resilience and environmental stewardship across the fishing sector. We advocate climate-smart fishing techniques, pursue renewable energy innovations, and back policies that safeguard marine biodiversity while honoring customary fishing rights. By collaborating with governments, NGOs and regional partners, we strengthen the industry\u2019s ability to adapt and advance broader ocean-health and climate-action goals.These strategic priorities reflect FFIA\u2019s vision of a modern, ethical, and resilient fishing industry\u2014one that balances environmental responsibility with economic opportunity and continues to contribute meaningfully to Fiji\u2019s blue economy.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text css=””]These strategic priorities reflect FFIA\u2019s vision of a modern, ethical, and resilient fishing industry\u2014one that balances environmental responsibility with economic opportunity and continues to contribute meaningfully to Fiji\u2019s blue economy.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row gap=”35″ equal_height=”yes” content_placement=”middle”][vc_column][vc_column_text css=””] Vision Statement of FFIA To be a regional leader in sustainable, responsible, and inclusive tuna fisheries, promoting economic growth, environmental stewardship, [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":939,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-329","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/webmediaclients.com\/ffia\/wp-json\/wp\/v2\/pages\/329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webmediaclients.com\/ffia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/webmediaclients.com\/ffia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/webmediaclients.com\/ffia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webmediaclients.com\/ffia\/wp-json\/wp\/v2\/comments?post=329"}],"version-history":[{"count":20,"href":"https:\/\/webmediaclients.com\/ffia\/wp-json\/wp\/v2\/pages\/329\/revisions"}],"predecessor-version":[{"id":1521,"href":"https:\/\/webmediaclients.com\/ffia\/wp-json\/wp\/v2\/pages\/329\/revisions\/1521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webmediaclients.com\/ffia\/wp-json\/wp\/v2\/media\/939"}],"wp:attachment":[{"href":"https:\/\/webmediaclients.com\/ffia\/wp-json\/wp\/v2\/media?parent=329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}